CPMA will be recognizing members who do an outstanding job of promoting CPMA’s fruit and vegetable consumption programs with a monthly Fresh Health Award. The annual award, given out at the Convention and Trade Show in Calgary, will be awarded to one of these nominees.
In order to win, members must effectively use the Half Your Plate messaging and materials to promote the consumption of fruits and vegetables or use the Freggie™ Children Program to increase knowledge and understanding of fruits and veggies with children. Any company or organization is welcome to apply!
Members can self-nominate or nominate another company by submitting photographic or written evidence of support to CPMA staff. The winner will be announced monthly in Produce Now.
For more information please contact Selena Karkash.
Mann features the Half Your Plate logo on their best-selling stringless snap peas across Canada, spreading the Half Your Plate message far and wide! In addition, Mann provided giveaway coupons for Half Your Plate’s giveaway at the Food Bloggers of Canada conference in Montreal. They’ve also been active on social media, regularly using the Half Your Plate hashtag and joining in on Twitter parties and other promotional opportunities.
Peak of The Market was one of the earliest adapters of the Half Your Plate message, sharing recipes, tips with their over 242,000 followers. They’ve also integrated the Half Your Plate logo onto lots of their packaging and help spread awareness through their Farm to School Campaign. Congratulations!
Coleman’s stores proudly displays Half Your Plate signage in their produce aisles, online and in flyer encouraging their customers to always fill half their plate , and their carts, with produce!