CPMA will be recognizing members who do an outstanding job of promoting CPMA’s fruit and vegetable consumption programs with a monthly Fresh Health Award. The annual award, given out at the Convention and Trade Show in Calgary, will be awarded to one of these nominees.
In order to win, members must effectively use the Half Your Plate messaging and materials to promote the consumption of fruits and vegetables or use the Freggie™ Children Program to increase knowledge and understanding of fruits and veggies with children. Any company or organization is welcome to apply!
Members can self-nominate or nominate another company by submitting photographic or written evidence of support to CPMA staff. The winner will be announced monthly in Produce Now.
For more information please contact Selena Karkash.
If you’ve visited www.freshdirectproduce.com recently you’ll see that Half Your Plate has a feature button the home page.s also facilitated with the implementation of Half Your Plate stickers on trucks.
Orangeline Farms ran a successful Half Your Plate challenge in their office. They challenged employees to fill half their plate with fruits and veggies at either breakfast, lunch or dinner and share a photo of their plate with everyone. They were then encouraged to challenge a friend or colleague to do the same. This was a great way to feature their ZING line of produce as well as spread the word about filling half your plate with fruits and veggies!
Canadawide proudly displays the Half Your Plate logo on the home page of their website as well as in their email signature! This is a creative and simple way to spread the Half Your Plate message to all those you do business with.
For the second year in a row a group of courageous fresh riders made a long journey to promote the Freggie™ Program. Eleven cyclists made the trip from Toronto to Blue Mountain and back (160 km each way) and on September 30th stopped at the Big Brothers Big Sisters club in Collingwood to bring fruits and veggies and of course Freggie to chat with the kids. The Fresh Ride raises funds for the Freggie™ Program.
The fresh riders also made a stop at Loblaws in Collingwood to chat with the store dietitian about Half Your Plate and the Freggie™ Program.
Congrats to the following riders: Michael Borcsok, Paul Chipperton, Emilie Cockell, Cory C Cronk, Andrew George, Brendan Lippa, Damian Lowry, Paul Myers, Greg Ogiba, Kevin Sorichetti, Kevin Walker
Ippolito has been one of the pioneering sponsors for our Half Your Plate cooking instruction videos with Ambassador Chef Michael Smith. Check out Queen Victoria spinach shine in this beautiful slow cooker dish and a fantastic side dish of pan roasted Brussels sprouts!
Gambles Ontario Produce Inc. has sponsored a brand new video series from Half Your Plate. These short videos feature delicious and easy recipes that can be made by anyone with few ingredients and simple steps. The videos will be shared via social media and youtube to encourage consumers to fill half their plate with tasty quick recipes.
Watch the first video today!
Domex Superfresh Growers has put a full colour Half Your Plate logo on their cherry bags and since it’s the season for fresh delicious cherries, these bags are flying off the shelves and into consumer’s hands.
Algoma Public Health has been a long-time supporter of the Freggie™ Children’s Program, making sure that their Freggie mascot attends
all major kids’ events around their area. Algoma has created a range of fun Freggie promotional materials including stickers and magnets.
This summer they are working on using Freggie at the local farmers’ market to help educate kids and families about locally grown fruits and veggies.Kids will use a Freggie scavenger hunt to guide the kids through the market and discover produce.
Longo’s Burloak hosted a fantastic Health Fair with their dietitian Sandra Seville.
BCfresh has integrated the Half Your Plate logo and messaging into all of their
marketing efforts, including their packaging, social media, videos, and website.
Their use of the Half Your Plate branding is reaching millions of consumers across Canada through retail point of sale items and marketing.
Coleman’s stores proudly displays Half Your Plate signage
in their produce aisles, online and in flyer encouraging their
customers to always fill half their plate , and their carts, with produce!
Peak of The Market was one of the earliest adapters of the Half Your Plate message, sharing recipes, tips with their over 242,000 followers. They’ve also integrated the Half Your Plate logo onto lots of their packaging and help spread awareness through their Farm to School Campaign. Congratulations!
Mann features the Half Your Plate logo on their best-selling stringless snap peas across Canada, spreading the Half Your Plate message far and wide! In addition, Mann provided giveaway coupons for Half Your Plate’s giveaway at the Food Bloggers of Canada conference in Montreal. They’ve also been active on social media, regularly using the Half Your Plate hashtag and joining in on Twitter parties and other promotional opportunities.