We’re proud to announce that the 2015 Canadian Produce Marketing Association Fresh Health Award went to Walmart Canada! The Fresh Health award is given to a company or organization that has shown outstanding leadership in their efforts to increase consumption of fruits and vegetables through their use of the Half Your Plate campaign or Freggie Children’s program.
The 2015 award was presented to Walmart Canada last week in Montreal. Walmart Canada was one of the early adopters of the Half Your Plate message, integrating the Half Your Plate campaign into store flyers, magazines, and social media. You may have even seen their logo in your local flyer! Thanks to their efforts, over 10 million consumers across Canada have learned about Half Your Plate and the benefits of adding more fruits and vegetables to every meal. We look forward to seeing what they do next!