Fresh Ideas
Chef Michael Smith

We welcome Chef Michael Smith as our New Ambassador!

Apr 1, 2015

The Half Your Plate Campaign is thrilled to announce that Chef Michael Smith will act as the brand’s new ambassador. One of Canada’s most recognizable Chefs, Smith is a passionate advocate for cooking fresh, healthy food at home. Host of Chef Michaels Kitchen, Chef Abroad and Chef at Home on Food Network Canada, Smith has devoted his life to helping Canadians create a healthy food lifestyle that includes lots of daily fruits and vegetables.

“We are thrilled to announce Chef Michael Smith’s involvement with the campaign. Not only is he an excellent Chef, we feel that he truly embodies the philosophy of the Half Your Plate campaign. Together we will educate Canadians on how simple and affordable it is to incorporate a wide variety of fruits and vegetables into every meal and snack,” says Ron Lemaire, President, Canadian Produce Marketing Association. “We need to get families back in the kitchen preparing fresh and healthy meals, and Chef Michael is the perfect ambassador to inspire change.”

“I’m a big fan of Half Your Plate and proud to be joining the team,” says Smith. “We all know how important it is to eat lots of fruits and vegetables every single day but not all of us know how. That’s where I come in. It’s my mission to remind everyone how simple healthy cooking is, that it’s not expensive, difficult or time consuming. We’re all in this together and together we can help every family improve their health, every day.”

Smith will make his first appearance for Half Your Plate on April 16th at the Canadian Produce Marketing Association’s 90th Annual Convention and Trade Show in Montreal, where he will discuss with industry leaders the importance of improving food skills and encouraging healthier eating.



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